B.M.C., also known as Bachelor of Mass Communication is a three-year full time undergraduate degree programme specializing in advertising, media and strategic communication, and public relations. The degree programme covers various mediums of mass communication such as radio, television, newspapers, films, online media, public relations (PR), advertising and their science involved. This bachelor’s degree in mass communication aims to equip students with complete knowledge of media houses and to become experts of their field including, but not limited to, radio stations, newspapers, publishing houses, advertising agencies, PR Firms. Aspiring candidates are required to qualify for admission via entrance examination conducted by various universities.

The fee structure for B.M.C. is different for every institute. The average fees for the degree programme is between Rs. 10,000 to Rs. 20,00,000 for the entire duration. Government universities charge less fees as compared to private institutions. Students with academic merit and extra-ordinary portfolio can also apply for private and government-funded scholarships.

Students who possess deep interest in the field of media and advertising can choose to pursue B.M.C. as their bachelors degree. With a massive digital transformation of media houses in the past decade, a degree in mass media can yield great results as a professional. The degree programme is perfect for candidates who wish to have a career in the field of media and entertainment. Students have different motives to pursue B.M.C. such as deep interest in the field of mass media, better job opportunities after graduation, and being a part of the entertainment industry.

Prospective students are required to fulfill the eligibility criteria in order to apply for B.M.C. admission. Every university has their own set of eligibility criteria that students are required to fulfill. However, some of the common eligibility criteria for B.M.C. admission are as follows:

• Students are required to complete their 10+2 from the central or state board with a minimum aggregate of 50 per cent.

• Students must clear the entrance examination along and make it to the merit list.

Students with only a particular set of skills can excel in this degree programme. In order to perform exceptionally well in B.M.C., students must be creative, highly confident and must possess a flair for writing. Following are some of the must have B.M.C. skills a candidate must possess:

Persistence: Mass communication is a field that requires not only a great deal of creativity but also the strength to work for long hours. In order to obtain a perfect balance between the two, it is important for candidates to exhibit persistence towards their work and study.

Creativity: Candidates enrolled in B.M.C. degree programme can simply not excel in the field without a creative flair in an area of specialisation. Lack of creativity is a big no for a professional incharge who is incharge of media and entertainment business.

Attention to detail: Mass communication has various mediums of communication and each requires a different set of skills to excel. Hence, it is very important for candidates with a B.M.C. degree to possess attention to detail on every aspect of different media channels and understand what it is actually about.

Team-work: Mass communication is not about performing alone but working together. In a game with more than one player, it is not only important to be good in sports but also to know your way around your team-mates.

Communication skills: A B.M.C. student must be able to communicate clearly and concisely since it is applicable at each and every moment of their professional life. While conducting meetings, ground reporting, hosting shows or being a brain behind the show, it is important for an B.M.C. candidate to know proper verbal communication.

The process for B.M.C. admission is completed through an entrance examination followed by a personal interview assessment for every candidate at selected universities across India. Students are required to clear the entrance exam in order to be eligible for B.M.C. admission. However, there are few institutions that offer admission on the basis of the academic record of a student. The two type of admission process are discussed in detail below:

In such an admission process, universities do not hold any special entrance exam for students and the admission is provided on the basis of merit. Students who make it to the merit list and clear the cutoff are offered admission.

In such an admission process, B.M.C. admission is completed through an entrance examination. Students must follow the following steps to get admission to B.M.C.:

• Candidates must register themselves at the university website by filling basic details such as name, email address, and phone number.

• After completion of registration, students are required to select the degree programme they want to apply for; in this case B.M.C.

• After selecting the degree programme, candidates are required to fill all the details asked in the application form and submit it with the application fees (if applicable).

• The institute will then generate an admit card for the entrance examination with all details such as examination center, timings, slot, and other application details.

• Candidates must download the admit card and take it to the exam center. Entry without an admit card is prohibited.

• Candidates must prepare for the entrance at least one month prior to its date and then appear for the entrance examination.

• The result is declared by the university after the successful completion of the entrance examination.

• Students who clear the exam are required to complete the enrollment and pay the fees to confirm their seat.

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